There’s never a dull moment on the internet. From Instagram to TikTok to YouTube to Snapchat, there’s always something new to see, hear, or try.
When returning to the online world after a night of sleep, don’t be surprised to have missed Instagram posts, lives, reels, or stories. New trends pop up every minute.
Sometimes it just feels impossible to keep up. How do you keep your content exciting and relevant to your followers when the internet changes faster than the speed of light?
Here are 5 awesome ideas to breathe new life into your content on social media:
1. Better a good copy than a bad original
This tip probably goes against everything you’ve ever learned. To stay relevant, every post you create needs to be new and original. Right? Not exactly. Please don’t take it the wrong way. This isn’t an argument for plagiarism. Instead, it’s an encouragement to look at your previous posts and see what works and what doesn’t. Analyze each element and reinvent those for your next post.
2. Say “hello” to your new best friend Pinterest
Pinterest. Do I need to say more? It’s the place to be when it comes to inspiration. Endless scrolling through pretty pictures, who doesn’t feel inspired by that? With the search function, you’ll be able to find all kinds of blog posts, images, and other sources of information. Pinterest is visually oriented. This makes it a great place to get a ‘feel’ for your own brand. It’s a source of colorful inspiration to help you out of a rut.
3. Use tools, such as Contentful or SnapApp, to your advantage
A tool like SnapApp helps you to gain insights into what content gives you the most traffic and engagement. By learning which content works and what doesn’t, you’ll be able to create new content based on this information.
4. Know what your fellow influencers are up to
This idea is similar to the first tip in the sense that you don’t need to copy exactly what others are doing. Take the things that work and give it your own twist. The reason that your audience follows you is your unique creations on the internet. Trends can be a great way to increase your following and reach, but make sure to keep it authentic.
5. Stay connected to the interests of your followers
At some point, your followers have stumbled across your online platform and decided that you are worth their time. Whether it was your creativity, authenticity, or shared interests, they felt connected to you. And it’s up to you to hold their attention. Understand what your followers want by keeping track of your analytics provided by the social media platform. Analyze what kind of posts and hashtags give you the highest engagement and use it to your advantage. Another way to stay connected to your followers’ interests is by asking. Most engaged followers will be more than happy to let you know what they like to see.
NOTE: Before diving right into new content ideas, make sure your marketing strategy is solid and optimized for your goals.
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