Collaborating with influencers has become an essential part of an effective marketing strategy. Traditionally, brands have focused on big-name influencers with large followings. And with audiences of over 100,000, it’s easy to think that a macro influencer will pave the way to fame and fortune for your brand and product.
In the end, it’s not the number of followers that make the
difference in your marketing strategy. It’s the audience behind the number. Are they engaged? Are they interested? Are they loyal?Did you answer all those questions with “yes”? Well, chances are you’ve found yourself a keeper/nano influencer! This
influencer probably has a following between 1,000 to 10,000; shows photos of friends, family and pets; and has more personal feel than a “professional” influencer.
Here are 5 reasons why a nano influencer is much more valuable to your brand than a macro influencer:
1. Reach niche audiences
Whatever your niche is—from custom pet pajamas to organic pet treats—chances are you’ll be able to find a nano influencer for your particular product. These niches find each other on social media and connect through mutual interests. It’s a great way for you to spread the news about your product that fits their interests.
2. Save money
Working with a big-name influencer doesn’t only take a lot of time, it’s also wildly expensive. A nano-influencer is less demanding when agreeing on a compensation. It’s more about sharing the love they genuinely have for your product than anything else.
3. Higher engagement
The followers of a nano-influencer are more engaged than those of a macro-influencer. The engagement is organic and the audience trusts the opinion of your influencer. This is the magic of authenticity—they are excited about your product and are eager to share with their followers.
4. More relevant to your brand
You need a nano influencer with a following that matches your target audience. Engagement from the audience will follow, because they know the influencer doesn’t share something they are 100% behind. Your message fits the influencer and the other way around.
5. Expand your reach
Working with a new nano influencer means potential new customers who will fall in love with your brand. Why collaborate with one expensive big-name influencer when you can work with a couple of nano influencers? They will help you reach your target audience more efficiently through their authenticity and enthusiasm!
It’s Brand Ambassador’s mission to connect your brand to an influencer that fits your marketing strategy. Find out more.
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